The Quiet Discipline Behind Bathu's Rise
Bathu turned a locally made sneaker into a retail footprint. The visible growth came later; first came years of controlled distribution and relentless direct selling.
Read the edition→How Yoco Made Small Merchants Worth Serving
Built in Cape Town
Since 2015
Since 2015
Yoco did not win by inventing card payments. It rebuilt the economics and experience of accepting them around independent businesses the banks had learned to treat as edge cases.
Past editions
Decisions, near misses, and operating lessons from the people building South African brands.
Why we exist
Most founder stories tidy up the hard parts. We write about the hard parts.